Use the below links to navigate to specific sections of Attribution Reporting:
Create Attribution Report
The last tab in the campaign summary page is where you can create and review campaign attribution reports. To create a new report, click the “New Attribution Report” button:
Report Settings
Report Name
Campaign Date Range – set this for the time frame in which you want to measure campaign impressions
Visit Date Range – set this for the time frame in which you want to measure foot traffic to your destination audience(s) and location(s)
Visit Interval – this will aggregate foot traffic visitation by hour, or day
Conversion Window – set the period of time after an ad interaction that a visit is recorded on the attribution report. The default is 30 days
Visit Extrapolation – this is an optional setting to add a % of visits on top of the raw foot traffic metrics. This can be used to normalize fluctuations in foot traffic due to seasonality or other campaign-specific factors
Destination Audiences – Use the search box to add the destination audiences that you would like to use for the attribution report. The foot traffic metrics will be based on the destination audiences you select here.
Click the green “Create” button at the bottom of the settings page. You will be taken back to the Attribution Reports summary tab while your report is processing.
Once complete, click the “Actions” menu to view the dashboard, download the report excel file, edit, or delete the report.
Create Visualized Attribution Report
The visual Attribution dashboard contains 3 tabs of data that can be shared via by coping the URL of the report from your web browser. You will see the custom name of the report + the foot traffic visit date range and impression date range that you configured when building the report.
Summary Tab
Impressions – number of impressions served during the impression date range
Uniques – number of unique devices served during the impression date range
Clicks – number of clicks delivered during the impression date range
CTR (%) – Number of clicks divided by the number of impressions served during the impression date range
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
Location Chart – displays each individual destination location name, exposed visits, and exposed visitors
Household Map – displays the household location of the exposed visitors
Performance Metrics Tab
Weekly Metrics – this graph displays the impression count and unique device count served during the impression date range in as a weekly summary
Click-Through Rate (CTR) and Clicks – this graph displays the number of clicks delivered and CTR % throughout the impression date range
Exposed Visitors and Visits – this graph displays the number of exposed visits and visitors throughout the impression date range
Creative Metrics Tab
Use this interactive chart to select a creative ad size or creative name to view performance metrics for each ad unit.
Impressions – number of impressions served during the impression date range
Uniques – unique devices served impressions during the selected date range
Clicks – number of clicks delivered during the impression date range
CTR (%) – number of clicks divided by the number of impressions served during the impression date range
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
