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Integrated DSP - Attribution Report Download
Integrated DSP - Attribution Report Download

Attribution Report Data, Impression Level Reporting

Alyssa Paschke avatar
Written by Alyssa Paschke
Updated over a month ago

This multi-tab excel download contains a variety of granular details about the campaign, summarizing foot traffic and performance data in different ways across each tab.

Use the below links to navigate to specific tabs of the Attribution Report Download:

Summary

  • Report Name

  • Campaign & Audience IDs

  • Number of Destination Locations (Geoframes)

  • Impression Date Range (selected during report build)

  • Visit Date Rage (selected during report build)

  • Number of visit dates (count of days in the visit date range)

  • Conversion Window (selected during report build)

  • Total Impressions – impressions served during the impression date range

  • Total Uniques – unique devices served impressions during the selected date range

  • Total Clicks – clicks delivered during the impression date range

  • CTR – number of clicks divided by the number of impressions served during the impression date range

  • Request ID

  • Timezone – set at the advertiser level

  • Created Time

  • Processing Code

Cumulative

Totals for the following metrics for the impression and visit date ranges selected when building the report.

  • Campaign Name

  • Impression Count

  • Uniques - unique devices served impressions during the selected date range

  • Clicks

  • CTR % – number of clicks divided by the number of impressions served during the impression date range

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions

  • Exposed Visits Per 1K Impressions

  • Exposed Visitors Per 1K Impressions

Weeks

  • Summary of results broken out by week of impression date range selected when building the report.

  • Impression Count – by week

  • Uniques - unique devices served impressions during the selected date range

  • Clicks

  • CTR % number of clicks divided by the number of impressions served during the weekly date range

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the weekly date range

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the weekly date range

  • Exposed Visits per 1K Impressions – during the weekly date range

  • Exposed Visitors Per 1K Impressions – during the weekly date range

State Impressions

  • Region – State or Province (if ads were served in Canada)

  • Campaign Name

  • Impression Count – by region

  • Uniques - unique devices served impressions by region

  • Clicks

  • CTR % – number of clicks divided by the number of impressions served by region

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by region

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by region

  • Exposed Visits per 1K Impressions – by region

  • Exposed Visitors per 1K Impressions – by region

Ad Size

  • Ad Size – the ad size served during the impression date range

  • Campaign Name

  • Impression Count – by Ad Size

  • Uniques - unique devices served impressions by ad size

  • Clicks

  • CTR % – number of clicks divided by the number of impressions served by ad size

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by ad size

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by ad size

  • Exposed Visits per 1K Impressions – by ad size

  • Exposed Visitors per 1K Impressions – by ad size

Line Item Names

  • Line Item Name – the line item served during the impression date range

  • Campaign Name

  • Impression Count – by Line Item Name

  • Uniques - unique devices served impressions by line item name

  • Clicks

  • CTR % – number of clicks divided by the number of impressions served by line item name

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by line item name

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by line item name

  • Exposed Visits per 1K Impressions – by line item name

  • Exposed Visitors per 1K Impressions – by line item name

Audience Segments

  • Audience Segments – the target audience(s) served during the impression date range

  • Campaign Name

  • Impression Count – by Audience Segment

  • Uniques - unique devices served impressions by audience segment

  • CTR % – number of clicks divided by the number of impressions served by audience segment

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by audience segment

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by audience segment

  • Exposed Visits per 1K Impressions – by audience segment

  • Exposed Visitors per 1K Impressions – by audience segment

Creative Names

  • Creative Name – the name of the creative asset served during the impression date range

  • Campaign Name

  • Impression Count – by Creative Name

  • Uniques - unique devices served impressions by creative name

  • CTR % – number of clicks divided by the number of impressions served by creative name

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by creative name

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by creative name

  • Exposed Visits per 1K Impressions – by creative name

  • Exposed Visitors per 1K Impressions – by creative name

Day of Week Visits

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by day of week

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by day of week

State Visits

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by state or province

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by state or province

Visits by Origin City

  • Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by city and state or province

  • Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by city and state or province

Top Locations

  • Location Name – destination Geoframe

  • Exposed Visits – total number of foot traffic visits to the Geoframe

  • Exposed Visitors – unique number of visitors to the Geoframe

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