This multi-tab excel download contains a variety of granular details about the campaign, summarizing foot traffic and performance data in different ways across each tab.
Use the below links to navigate to specific tabs of the Attribution Report Download:
Summary
Report Name
Campaign & Audience IDs
Number of Destination Locations (Geoframes)
Impression Date Range (selected during report build)
Visit Date Rage (selected during report build)
Number of visit dates (count of days in the visit date range)
Conversion Window (selected during report build)
Total Impressions – impressions served during the impression date range
Total Uniques – unique devices served impressions during the selected date range
Total Clicks – clicks delivered during the impression date range
CTR – number of clicks divided by the number of impressions served during the impression date range
Request ID
Timezone – set at the advertiser level
Created Time
Processing Code
Cumulative
Totals for the following metrics for the impression and visit date ranges selected when building the report.
Campaign Name
Impression Count
Uniques - unique devices served impressions during the selected date range
Clicks
CTR % – number of clicks divided by the number of impressions served during the impression date range
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the visit and impression date range that received ad impressions
Exposed Visits Per 1K Impressions
Exposed Visitors Per 1K Impressions
Weeks
Summary of results broken out by week of impression date range selected when building the report.
Impression Count – by week
Uniques - unique devices served impressions during the selected date range
Clicks
CTR % number of clicks divided by the number of impressions served during the weekly date range
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) during the weekly date range
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) during the weekly date range
Exposed Visits per 1K Impressions – during the weekly date range
Exposed Visitors Per 1K Impressions – during the weekly date range
State Impressions
Region – State or Province (if ads were served in Canada)
Campaign Name
Impression Count – by region
Uniques - unique devices served impressions by region
Clicks
CTR % – number of clicks divided by the number of impressions served by region
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by region
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by region
Exposed Visits per 1K Impressions – by region
Exposed Visitors per 1K Impressions – by region
Ad Size
Ad Size – the ad size served during the impression date range
Campaign Name
Impression Count – by Ad Size
Uniques - unique devices served impressions by ad size
Clicks
CTR % – number of clicks divided by the number of impressions served by ad size
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by ad size
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by ad size
Exposed Visits per 1K Impressions – by ad size
Exposed Visitors per 1K Impressions – by ad size
Line Item Names
Line Item Name – the line item served during the impression date range
Campaign Name
Impression Count – by Line Item Name
Uniques - unique devices served impressions by line item name
Clicks
CTR % – number of clicks divided by the number of impressions served by line item name
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by line item name
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by line item name
Exposed Visits per 1K Impressions – by line item name
Exposed Visitors per 1K Impressions – by line item name
Audience Segments
Audience Segments – the target audience(s) served during the impression date range
Campaign Name
Impression Count – by Audience Segment
Uniques - unique devices served impressions by audience segment
CTR % – number of clicks divided by the number of impressions served by audience segment
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by audience segment
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by audience segment
Exposed Visits per 1K Impressions – by audience segment
Exposed Visitors per 1K Impressions – by audience segment
Creative Names
Creative Name – the name of the creative asset served during the impression date range
Campaign Name
Impression Count – by Creative Name
Uniques - unique devices served impressions by creative name
CTR % – number of clicks divided by the number of impressions served by creative name
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by creative name
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by creative name
Exposed Visits per 1K Impressions – by creative name
Exposed Visitors per 1K Impressions – by creative name
Day of Week Visits
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by day of week
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by day of week
State Visits
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by state or province
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by state or province
Visits by Origin City
Exposed Visits – total number of foot traffic visits to the destination audience Geoframe(s) by city and state or province
Exposed Visitors – unique number of visitors to the destination audience Geoframe(s) by city and state or province
Top Locations
Location Name – destination Geoframe
Exposed Visits – total number of foot traffic visits to the Geoframe
Exposed Visitors – unique number of visitors to the Geoframe