The Integrated DSP now supports Digital Out-of-Home ad creatives. Below are the specifications, steps for uploading, and adding “DOOH” to your campaign line items.
Digital out of Home Ad Specs
Below are the requirements for Digital Out-of-Home Ad Specs:
Uploading DOOH Creative
Navigate to the creative library in the DSP. Click "New Creative" or "Bulk Upload" if you are uploading multiple creative assets.
Select the advertiser from the drop-down menu and add a creative name.
· Media Type = VAST CTV Video
· Media Size = VAST CTV Video 720p, OR VAST CTV Video 1080p, OR VAST CTV Video 1080p Mezzanine
Enter the Click URL, Advertiser Domain, and Landing Page URL.
Upload the DOOH asset. It will turn green when the upload is complete.
Set the creative to "Active" for use in your line item(s) and campaign(s).
Note that DOOH creatives will flow through the approval process, similar to all other creative asset types. Once approved, you will see it indicated in the creative library.
Adding DOOH Creative to Campaign Line Item
Navigate to your campaign and campaign line item. DOOH ad creatives can be applied to DOOH devices.
Apply all of the other line item settings as usual.
Once the line item is saved, navigate to the "Creative" tab. Click "Select Creative."
Click the select button to associate the creative with your line item.
If you are choosing multiple creatives, you can use the check box to the left of the creative name to select the creatives and then click "Add Selections".
Once done, you will see your creatives under the creative tab.
Your DOOH campaign now has creatives ready to serve.