Is there a restriction on the types of audiences that can be used for TARGET and DESTINATION audiences in Attribution Report?
Here are the available audience types for the "TARGET" on Attribution Reports. You can also reference the key on the first page of the attribution builder.
Attribution Responder
Audience Upload
Commercial Address
Carrier Route
Demographic
Device Import
Geoframe
Lat/Long
Merged
Merged Geoframe
Predicted Movers
Quick-Select
Rapid Geoframe Builder
Residential Address
Trade Area Audience
Publication - you can search for a specific publication that was sent to your DSP or social network, including any extensions that were used as part of the campaign targeting.
Web Pixel Audience
Here are the available audience types for the "DESTINATION" on Attribution Reports. You can also reference the key on the second page of the attribution builder.
Commercial Address
Geoframe
Lat/Long
Merged Geoframe
Quick-Select
Rapid Geoframe Builder
Publication - if Geoframe-based or web pixel audience was sent to your DSP or social network, including any extensions that were used as part of the campaign.
Web Pixel Audience
Is there an audience size limit (devices or Geoframes) for Attribution Reports?
Yes. The Attribution Report can handle up to 20 million devices or 1,000 Geoframes for either Target or Destination audiences.
Why do the maps show devices from outside the POI and surrounding area?
The map displays all the devices that visited the destination(s) that we have matched to a household address. You may see devices from other states / areas outside the vicinity of the destination(s) for a variety of reasons including: Out of town visitors/tourists, and possibly people that have recently moved to the area and the household matching process has not “caught up” with assigning them their new address.
Will all 3 Tabs (Summary, Footfall, and Digital) show up every time I run a report?
It depends on how you built your report. If you run a report with a physical (Geoframe-Based) audience as the destination and do not include a Web Pixel (Digital) audience - you will only see the Footfall tab. If you run a report with a Web Pixel (Digital) audience as the destination and do not include a physical (Geoframe-based) audience - you will only see the Digital tab. If you run a report with both a physical (Geoframe-based) AND a Web Pixel (Digital) audience as the destintaion, you will see all 3 tabs.