A “Regular Audience” captures MAIDs seen within the locations or base audience (if Demographic, Predicted Mover, Web Pixel, or Responder audience types.) Household Extension" expands the audience to include MAIDS associated with the household of the regular audience.

The Household extension is great for products or businesses where the family or both spouses are going to both be part of the purchase decision. Think bigger ticket items (Cars, Homes, etc.) or brands where children or others in the household will also have influence on the decision (restaurants, entertainment, etc.)