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Is there a lookback or date period for Demographic Audiences?
Is there a lookback or date period for Demographic Audiences?

demographic, demographic selector, look back, lookback

Bill Joscelyn avatar
Written by Bill Joscelyn
Updated over 2 years ago

Demographic reports are based on data that we can associate with households within the audience that has been generated by the user. In other words, the demographic report is going to display an aggregation of all residents at the households within the audience. For this reason, there is no date range or look back period associated with the demographic data in the selector tool.

Our demographic data is updated every 30 days.

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