Audience Functions - Download
Downloads provide a .csv output for a variety of data types. Note that not all reports are available for each audience type, and some download capabilities may be controlled by your administrator.
Addresses
This download provides the household address of each Device within the audience. Note that the address will not be directly tied with the Device ID on this report.
For access to full address download permissions, please contact your account administrator.
Addresses, Devices + Counts
This download provides a general understanding of the area in which each MAID in the audience is determined to reside. This can be helpful when determining the journey visitors took to appear at a location.
Location: The name of the specific location that is in question. The user will create this name when saving the audience.
Device ID: A unique hashed identification number for each mobile Device seen at the specified location.
City: The city that Device has been determined to reside in.
State: The state that Device has been determined to reside in.
Zip Code: A number identifier for a postal delivery area in the United States. This code reveals the area that Device has been determined to reside in.
Dates Visited: The number of days that particular Device was seen visiting the location in question. The count reflects the number of days visited, not the total number of observations within each day.
Observations by Date: The specific days and times those Devices were seen visiting the location in question.
Addresses, Locations + Date Range
Location: The name of the specific location that is in question. The user will create this name when creating the audience.
Date Start: The beginning of the date range selected within the lookback window during audience creation.
Date End: The end of the date range selected within the lookback window during audience creation.
Address: The residential address belonging to the corresponding location.
City: The city that Device has been determined to reside in.
State: The state that Device has been determined to reside in.
Zip Code: A number identifier for a postal delivery area in the United States. This code reveals the area that Device has been determined to reside in.
Zip 4: Four additional digits added to the zip code to identify a geographic area within the zip code area (city block, group of apartments.) This code gives further location accuracy in terms of where that Device has been determined to reside.
Complete Demographics
A full breakout of all the demographic characteristics and traits of each Mobile Ad ID (MAID) associated with the household of the original device observed within the audience. View all possible demographic insights of each device in the household.
Devices
A CSV download list of the all the hashed Device IDs in an audience.
Device ID: A unique hashed identification number for each mobile Device seen at the specified location.
Devices + Counts
A list of all the Devices seen at a specific location including the number of times that particular Device was seen at that location over the specified period of time.
Device IDs: A unique hashed identification number for each mobile Device seen at the specified location.
Count: The total number of times that Device was observed at the location(s) in question.
Device Observations
A list of granular feedback from an audience based on the specifics of where and when that Device was seen in the location.
Location: The name of the specific location that is in question. The user will create this name when creating the audience.
Device ID: A unique hashed identification number for each mobile Device seen at the specified location.
Timestamp: An encoded series of numbers and letters that identify the date and time of day that a visitor was seen at the location.
Date: The date that Device was detected visiting the location in question.
Time: The specific time that the Device was seen visiting the location in question.
Day of Week: Specifies the day (Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday) that the Device was seen visiting the location.
Lat: The specific latitudinal coordinate of where that Device is in the location in question.
Lng: The specific longitudinal coordinate of where that Device is in the location in question.
Device ID 2: Device IDs shown using the sha-1 hashing. Offers a variation in hashing for organizations with the standard sha-256 and md5 hashing.
Geoframe Observations
A detailed spreadsheet of the observations of a Geoframe Audience. This download lists the hashed Device IDs, total visit count of each Device, area of residence, dates visited of the Geoframed location(s) during the specific date range.
Location: The name of the specific location that is in question. The user will create this name when creating the audience.
Device ID: A unique hashed identification number for each mobile Device seen at the specified location.
Count: The total number of times that Device was observed at the location(s) in question.
Household Extended
A list comprised of all the Device IDs of that are associated with the same household as the original Device.
Device ID: A unique hashed identification number for each Device that has been determined to be connected to the original Device in the audience. These Devices share a household connection with the original Device.
Households, Devices + Census Blocks
A list providing information about the area a Device has been determined to reside in. This is helpful for real estate and market research and can be used as an Indicator of how audiences can be grouped for research and analytics.
Location: The name of the specific location that is in question. The user will create this name when creating the audience.
Device ID: A unique hashed identification number for each mobile Device seen at the specified location.
Count: The total number of times that Device was seen visiting the location in question.
City: The city that Device has been determined to reside in.
State: The state that Device has been determined to reside in.
Zip Code: A number identifier for a postal delivery area in the United States. This code reveals the area that Device has been determined to reside in.
Zip 4: Four additional digits added to the zip code to identify a geographic area within the zip code area (city block, group of apartments.) This code gives further location accuracy in terms of where that Device has been determined to reside.
Census Block: The most precise geographic unit used to identify the area in which a Device has been determined to reside.
Zip 4 Latitude: The latitudinal coordinate of the centroid of the zip 4.
Zip 4 Longitude: The longitudinal coordinate of the centroid of the zip 4.
Observations: The specific days and times those Devices were seen visiting the location in places, Devices +.
Workplaces, Devices + Census Blocks
Workplace Devices and counts CSV file that include Block groups containing between 600 and 3,000 people, with an optimum size of 1,500 people.
Workplaces, Devices + Counts
Workplace Devices and counts CSV file that connects Devices to potential workplaces.
Political Profile
The complete political profile of Devices within the audience.
Political party affiliation
Voter turnout probability
Political donation amount
Congressional district
State & local legislative districts