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Why can I not generate an Insight Report for my audience?
Why can I not generate an Insight Report for my audience?

Insight Report, Visual Reports

Bill Joscelyn avatar
Written by Bill Joscelyn
Updated over 5 months ago

Insight reports require data on the location and date/time stamp that the associated Mobile Device IDs were seen at the location(s) in order to provide day-of-week, hour-of-day, and visit frequency information. Therefore, Insight Reports are available for Geoframe-based audiences only. This includes:

  • Commercial Address Upload

  • Geoframe

  • Geoframe Import

  • Lat/Long

  • Merged Geoframe

  • Quick Select

  • Rapid Geoframe Builder

Insight reports are not available for these audience types as they are not derived from

Geoframes:

  • Demographic

  • Predicted Movers

  • Trade Area

  • Residential Address

  • Audience Import

  • Attribution Responders

  • Web Pixel

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