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What are the different Republishing options when sending audiences to my DSP?
What are the different Republishing options when sending audiences to my DSP?

Renew, republish, refresh, publishing audiences, publishing types, publishing options, publishing schedule, republishing

Bill Joscelyn avatar
Written by Bill Joscelyn
Updated over a month ago

When setting up a publishing schedule for your audience, there are three different options available. Refresh, Renew, and Republish. Note: some options may not be available for all DSPs.

REFRESH

Adds additional Devices to the same audience within the DSP. Set the lookback date range you would like to add when setting up the schedule. With this option, there is no need to reassign the audience to the campaign in the DSP. The refreshed audience will replace the previous audience, and include any new devices observed in the geoframe(s) in the audience, and remove any devices we detect as inactive.

NOTE: Not available for all DSPs.

REPUBLISH

Similar to Refresh, but publishes the new date range as a separate audience in the DSP, so you will need to manually assign the new audience to your campaign. This publishes the "Net New" Devices based on the look back you set up. This is how you will set up publishing schedules for Meta (Facebook & Instagram)

RENEW

Publishes the exact audience as created keep it from expiring in the DSP. Some DSPs delete older audiences, and this prevents the audience from being removed. It will not add any new devices to the audience.
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