Here are the available audience types for the "TARGET" on Attribution Reports. You can also reference the key on the first page of the attribution builder.
Attribution Responder
Audience Upload
Commercial Address
Carrier Route
Demographic
Device Import
Geoframe
Lat/Long
Merged
Merged Geoframe
Predicted Movers
Quick-Select
Rapid Geoframe Builder
Residential Address
Trade Area Audience
Publication - you can search for a specific publication that was sent to your DSP or social network, including any extensions that were used as part of the campaign targeting.
Web Pixel Audience
Here are the available audience types for the "DESTINATION" on Attribution Reports. You can also reference the key on the second page of the attribution builder.
Commercial Address
Geoframe
Lat/Long
Merged Geoframe
Quick-Select
Rapid Geoframe Builder
Publication - if Geoframe-based or web pixel audience was sent to your DSP or social network, including any extensions that were used as part of the campaign.
Web Pixel Audience
NOTE that your audience will not be available to select for the "TARGET" or "DESTINATION" if it is out-of-date. If the audience is greyed out when you are searching, clone the audience with new dates and it can be selected in the Attribution Report.