Measure footfall & digital traffic and success of your advertising campaigns utilizing this report which measures which of the Mobile Ad IDs (MAIDs) in the target audience visited the destination location. The report includes the time of day, day of the week, and demographics and other insights about the campaign responders. Note that multiple locations can be part of the target or destination audiences. The Attribution Report can manage up to 20 million Devices or 1,000 Geoframes for either Target or Destination audiences.

First, select the Target audience(s) that you would like to include in the report. The target audience(s) includes the Devices that were used for targeting in the campaign.

Here are the available audience types for the "TARGET" on Attribution Reports. You can also reference the key on the first page of the attribution builder.

You have the option to select multiple target audiences, or audience publications (including extensions).

Next, select the Destination audience(s) that you wanted MAIDs served in the target audience to visit.

Here are the available audience types for the "DESTINATION" on Attribution Reports. You can also reference the key on the second page of the attribution builder.

Again, you have the option to select multiple Destination audiences.

NOTE that your audience will not be available to select for the "TARGET" or "DESTINATION" if it is out-of-date. If the audience is greyed out when you are searching, clone the audience with new dates and it can be selected in the Attribution Report.

Name and tag the report and click “finish.”

Attribution reports include charts, graphs, and data visualizations available as web link (URL) to share with others.

A responder audience is a set of Mobile Ad IDs (MAIDs) that showed up at a desired location after being served an advertisement. This type of audience can also be referred to as a “Conversion Audience.”

Easily create an audience based on the Devices that make up the “Unique

Responses” in an Attribution Report. Users can create this audience from the specific Attribution Report in the Attribution Library to publish to a DSP or use as a Target Audience in a future Attribution Report.

Note: The average responder’s audience is typically too small to serve a meaningful number of impressions against. Best practices would recommend creating a look-a-like audience or social audience extension to increase the responder audience’s scale.

Shows where the target Mobile Ad ID was seen at the destination; dates and multiple visits if any.

Shows target Mobile Ad IDs seen in the source audience that went to the destination as well as the date they first went to the destination, the time they first went, and the day of week they first went; it also shows other dates they were at the destination.

Provides a list of Household addresses of responders in the Attribution Report. If you require this report please reach out to your OnSpot Customer Success Manager for access.