Understanding the trade area around a business is important for analyzing market behavior, demographics, and spending potential of consumers. The OnSpot Trade Area Audience tool allows users to capture devices from both Households or Workplaces within a specified radius around a Geoframe.
Below are the steps to create a trade area audience:
Build a Geoframe-based Audience (Geoframe, Commercial Address Upload, Quick Select, Lat/Long or identify an existing set of Geoframes in the library and create an audience from it.
*Note you can build a trade area audience with up to 50 Geoframes in the original audience.
Click on the action menu to the right of the Geoframe Audience and select “Create Trade Area Audience”
A screen will open with a few options to select from.
Set the radius to 1, 2, 5, or 10 miles – this will “draw” a radius of that distance around each Geoframe location.
Select whether you would like to capture Household devices, Workplace devices, or both
Give your audience a name and tag as usual
A new audience will be created in the library. All associated reports and downloads that are available for Geoframe audiences will also be available for Trade Area Audiences.