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What is the difference between "Responses by Target Audience" and Responses by Destination Location" on an Attribution Report?
What is the difference between "Responses by Target Audience" and Responses by Destination Location" on an Attribution Report?

attribution report, Responses by Target Audience, Responses by Destination Location, attribution responders

Alyssa Paschke avatar
Written by Alyssa Paschke
Updated over a week ago

We have added a new section of the visual attribution report to include both “Responses by Target Audience” and “Responses by Destination Location.”

Responses by Target Audience shows the total number of responses to the campaign broken out by the individual locations within the target audience during the campaign monitoring period. The number of responses may include duplicate devices as a device can be seen at multiple target locations.

Responses by Destination Location shows the total number of responses to the campaign broken out by the individual locations within the destination audience during the campaign monitoring period. The number of responses may include duplicate devices as a device can be seen at multiple destination locations.

All new attribution reports that are created will include this new “Responses by Destination Location” tile. If you would like to include this information on a report that was created prior to this new release on October 27, 2022, simply clone your existing attribution report.

Please reach out to your OnSpot support contact for any questions on this update.

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