Gain essential awareness about visitors to your location(s) through OnSpot’s demographic reporting. Demographic Reports facilitate analysis and understanding of visitor personas. Demographic characteristics include age, gender, financial information, interests, etc.
Data displayed on this report is based upon the household level demographic profile associated with the Mobile Ad IDs (MAIDs) observed in the Geoframe(s) within the audience during the specified lookback period.
Note: It is common for more than one device to be associated with the same household and a household may have a profile for each resident.
Best Practices for Building Demographic Reports
Visitor demographic trends are best captured with an audience size of less than 1M devices.
Tip: If your audience is larger than 1M devices, create a secondary audience in a key market or utilizing a subset of locations to generate the Demographic Report.
How to Create a Demographic Report
Click the 3 dot "action" menu to the right of your audience, and select "Generate/Share Reports"
Select "Prepare Demographic & Insights Reports"
The report will begin to process, you can close out of the above menu before the report completes. The progress of the report will be indicated in the Job Activity list accessible via the gear icon in the top right corner of the platform:
Once the report has completed, you can access it by going back to the "Generate/Share Reports" option in step 1 above, or from the "View Audience Details" screen and selecting "Generate/Share Reports." Select the "Demographic" checkbox (or all boxes if you'd like to view all reports at once) and then "View Reports."
The URL above or within your browser as you view reports can be shared with anyone, regardless of whether they are a user of the platform or not!
Elements of a Demographic Report
Gender - Male or Female
Age - matches age groupings in the Demographic Selector tool
Dwelling Type - Single or Multi-Family Home
Marital Status
Household Size - 1 to 6+ members of the household
Household Income - matches income groupings in the Demographic Selector tool
Children Present in the Household
Seniors Present in the Household
Veterans Present in the Household
Home Ownership
Education - matches Education groupings in the Demographic Selector tool
Occupation - matches Occupation groupings in the Demographic Selector tool
Ethnicity - matches Ethnicity groupings in the Demographic Selector tool
Charitable Contributions - matches Charity grouping in the Demographic Selector tool
Lifestyle Interests - matches Interest and Purchase Intender groupings in the Demographic Selector tool
Looking to download the data displayed on the Demographic report into a .csv file for further analysis or audience filtering? Click "Download" in the right-hand menu and select "Complete Demographics"
