OnSpot Attribution Reporting delivers quantifiable insights on campaign response by anonymously analyzing both real-world and online visits to the desired destination locations against targeted campaign audiences to measure respondents.
All data is a visual representation of respondents from the target(s) to the destination(s) during the campaign time period.
How to Create an Attribution Report
Navigate to the fourth icon in the left-hand navigation of the platform and click "Create Attribution Report"
Select the Target Audience(s), including any extensions or publications you would like to include by using the search box.
Note: Target Audience(s) are the audiences that you served ad impressions to during your campaign. Please use the legend underneath the search box for all audience types that are available for use as a target on an attribution report.
Once you have made your Target Audience selections, click "Next Step" at the bottom of the screen.
Select the Destination Audience(s), you would like to include by using the search box.
Note: Destination Audience(s) are the physical location(s) or website/landing page(s) that you drove your target audience(s) to visit during your campaign. Please use the legend underneath the search box for all audience types that are available for use as a destination on an attribution report.
Once you have made your Destination Audience selections, click "Next Step" at the bottom of the screen.
Label your Attribution Report and Save.
Note that you can choose to initiate the Locations, or Journey .csv reports by checking the box before saving and running the report.
Best Practices for Building Attribution Reports
Make sure that your Target and Destination Audiences are under 1,000 Geoframes / 20 Million Devices.
Confirm that your Destination Audience covers the campaign time period. If the dates are not exact, quickly clone the audience for the campaign dates.
Elements of the Footfall Attribution Report
Unique Responders - the total number of unique MAIDs from the target audience that visited any of the Geoframe destination(s) during the campaign period.
Total Visits - the combined total number of visits from the target audience to any of the Geoframe destination(s), including repeat visits, during the campaign period.
Visits by Weekday - aggregate of all visits broken out by the day of the week throughout the campaign period.
Responses by Target Audience - unique visitors to the destination broken out by the individual locations within the target audience during the campaign period. The number of visits may include duplicates as a device can be seen at multiple target locations.
Responses by Destination Location - unique visitors to the destination broken out by the individual locations within the destination audience during the campaign period. The number of visits may include duplicates as a device can be seen at multiple destination locations.
Audience Response by City - aggregate response from devices in the target audience that responded to any of the destination(s) during the campaign period by which city the device lives in.
Audience Response by Zip Code - aggregate response from devices in the target audience that responded to any of the destination(s) during the campaign period by which zip code the device lives in.
Visits by Household Map - a visual representation of the household location for each of the visitors to any of the destinations during the campaign period. Not every visitor has been matched to a household address, so this view is a subset of the total visitor response.
Elements of the Online Attribution Report
Note: This section of the Attribution Report will display when a web pixel audience is used as a Destination.
Digital Unique Responders - the total number of unique online visits from the target audience to the destination website or landing page during the campaign period.
Digital Total Visits - the combined total number of online visits from the target audience to the destination website or landing page, including repeat visits, during the campaign period.
Digital Visits by Weekday - aggregate of all responses broken out by the day of the week throughout the campaign period.
Digital Visits per Day - the number of online visits for each day of the campaign period.
Digital Audience Response by City - aggregate response from devices in the target audience that visited the destination website or landing page during the campaign period by which city the device lives in.
Digital Audience Response by Zip Code - aggregate response from devices in the target audience that visited the destination website or landing page during the campaign period by which zip code the device lives in.
Digital Visits by Household Map - a visual representation of the household location for each of the visitors to the destination website or landing page during the campaign period. Not every visitor has been matched to a household address, so this view is a subset of the total visitor response.