When building an audience using Quick Select, you may be wondering how to choose the set up of your search query within the 4 available options for the best results for your campaign. These options are:
Business Name
Category
Brand Name
Brand Category
Business Name
Best used for small to medium size businesses or non-regional or national brands.
Example search terms: Chinese restaurant, brewery, dentistry, yoga
Category
Best used for small to medium size businesses or non-regional or national brands.
Example search terms: Automotive repair, bookstores, pet grooming, window cleaning
Brand Name
Best used for regional or national brand name businesses.
Multi-Location Local Business or Regional Chain
Example search terms: Big 5 Sporting Goods, King Soopers, Harmon Discount, Christmas Tree Shops
Multi-Location National Brand Name
Example search terms: Target, The Home Depot, Verizon Wireless
Brand Category
Best used for regional or national brand name businesses.
Multi-Location Local Business or Regional Chain
Example search terms: Convenience Stores, Chain Drug Stores, Liquor Stores, Cannabis
Multi-Location National Brand Name
Example search terms: Chain Restaurants, Banks, Department Stores
Contact your OnSpot support team member for a full listing of available categories and brands in our Point-of-Interest (POI) database.