We have added new functionality to filter and identify the common devices between audiences. You now have the ability to filter for common devices between up to 5 different audiences of any type from the main library page.
There are many use cases for creating filtered audiences:
Visitors to your store locations with specific demographics
Online visitors that also visited in-person
Trade Area residents that visited competitor locations
Cross-shopping between various locations
To use the 'Filter Audience' tool, navigate to the Audience Library and select at least two audiences using the check boxes to the left of the audience name. Click on "Filter Selected"
Next, label and tag your audience, and click "save."
Note - the tool uses “AND” logic, meaning that if you are comparing more than 2 audiences, a device must be present in every audience selected in order to be included in the new filtered audience.
Your filtered audience will process and appear in the audience library. From here, you can generate a demographic visual report, download audience .csv reports, and publish your audience to your DSP or social network.
Additionally, filtered audiences can be utilized as target audiences in attribution reporting.
Please contact your OnSpot support member for more information.