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How to Publish Audiences to Meta (Facebook/Instagram)
How to Publish Audiences to Meta (Facebook/Instagram)

How to publish audiences to Meta for Facebook or Instagram campaigns.

Alyssa Paschke avatar
Written by Alyssa Paschke
Updated over 7 months ago

Publishing Steps

Your OnSpot Customer Success Manager will send you back two links to complete the Meta custom audience Terms & Conditions.

  1. Select an audience from the audience library and click the 3 dot "action" menu.

  2. Choose the option to "Publish"

  3. Select “Facebook” in the "Select Publish Destination" dropdown menu.

  4. Click "Connect to Facebook" button.

  5. Input the Facebook login credentials for the user that is the admin on the Facebook Business account and Ad Manager accounts.

  6. Click "Edit Previous Settings"

  7. Click "opt-in to all current and future businesses" - this ensures that you can publish to any future accounts you may create.

  1. Click "continue" then "Save" and then "Got It"

  2. Select which ad account you would like to upload the audience to, select any extensions, if applicable, and hit “Publish”

  3. Republish is the only scheduling option available. If you do not wish to set a publishing schedule ignore this section and hit “Publish”

Criteria for Ad Account Inclusion

  • Associated with your Facebook user (Admin or Advertiser role)

  • Account status is set to active

  • Facebook “Custom Audience Terms” have been accepted

  • Facebook Ad account is a Business account (due to Facebook guidelines)

  • Audiences and campaigns meet Facebook's Advertising Policy guidelines

Do You White Label the OnSpot Platform?

If so, please reach out to your support contact to ensure that the custom domain that is set up for your organization is authenticated for the Facebook integration.

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