When scheduling publishes for Geoframe-based audiences to a DSP or Social Network, you now can extend the lookback time frame to 6 months. This allows for increased scale when setting up audiences for your campaigns that update automatically.

To use this feature, select your Geoframe-based audience and click “Publish”

Select the DSP or Social Network you would like to publish to. Select any audience extensions you would like to add to your campaign.

Select REFRESH (adds new devices to the same segment in the DSP) or REPUBLISH (adds new devices to a new segment in the DSP).

Select the start and end dates, and then select the publish frequency (how often the audience updates).

Next, in the lookback fields, select “Months” from the dropdown. Select 6 months.

Review the green summary box and make any necessary adjustments.

In this example, the audience would publish to the same segment in the DSP every 30 days, and for each new publication, the lookback time frame will bring any devices seen in the audience Geoframes in the previous 6 months.

Please reach out to your OnSpot Customer Success Manager for more information and training on this new publish scheduling tool.