We have built live Geofence targeting into the OnSpot Integrated DSP. This feature gives you the ability to target devices that enter a custom Geoframe and deliver your ad creative to those users in real-time.
To set up Geofence Targeting, create a Geoframe-based Audience in the OnSpot Data Management Platform (DMP).
Supported audience types:
Geoframe (Including Rapid Geoframe Builder)
Commercial Address
Lat/Long
Merged Geoframe
Quick Select
Navigate to the Integrated DSP and select your Campaign, and Line Item. Make sure your line item has “Mobile” selected.
Scroll to “Targeting” and click on “Geofence Targeting” to expand the menu.
Search for the Geoframe audience(s) that you built in the DMP and click “Add”
Note: If you choose Desktop or CTV Device Targeting in “General Settings,” you cannot use Live Geofence Targeting.
If you select a mobile audience, you cannot also choose Live Geofence Targeting.
Please reach out to your OnSpot Customer Success Manager for more information and training on Live Geofencing for your DSP campaigns.
Note: If you choose Desktop or CTV Device Targeting in “General Settings,” you cannot use Live Geofence Targeting.
If you select a mobile audience, you cannot also choose Live Geofence Targeting.
Please reach out to your OnSpot Customer Success Manager for more information and training on Live Geofencing for your DSP campaigns.