The OnSpot Web Pixel tool allows you to re-engage with visitors who come to your website, browse, and leave without taking the desired action. Use the Web Pixel for:
Retargeting - promote special offers or content to known visitors to your website or landing page
Analytics - understand more about who your website visitors are in terms of demographics
Attribution Reporting - measure lift in website traffic from your audience targeting
Check out this article on how to install an OnSpot Web Pixel on your site.
Reach out to your OnSpot Customer Success Manager for more information and training on this feature.