Our platform provides you with the ability to analyze visitors to any location during a specified time frame and create an audience of Device IDs. Next, Device IDs observed at a location are associated with a Household Address. Filter out local residents from the original location visitor segment, and what you are left with is a tourist audience.

From here, you can activate the tourist audience to deliver media for multichannel campaigns via a DSP social network, or Direct Mail. Lastly, determine the foot traffic lift from your campaign by measuring visitors to your destination against your original target audience.