We have made enhancements to Attribution Reports. You can now apply additional customizations to these reports from the OnSpot Data Management Platform (DMP).
What’s New:
Custom cover page & final page with your branding or client branding
Custom text options including report title, PDF title, and section descriptions
Custom logo upload option - .svg or .png image with minimum size of 500x500px
Custom “Visits by Weekday” menu including ability to hide this chart on the report
Option to show or hide “Top Performing Zip Code Boundary” map
Custom “Online Visits by Weekday” menu including ability to hide this chart on the report
Option to show or hide “Online Visits by Date” chart
Responder profile section showing Household Demographic profile of Attribution Responders in-person, online, or both.
Ability to download PDF version of report
Create Enhanced Attribution Report
Navigate to the left-hand menu of the platform and select “Create Attribution Report.”
Select the Target Audience(s) you would like to use using the search bar:
You have the option to select multiple target audiences, or audience publications (including extensions).
Select the Destination Audience(s) you would like to use using the search bar:
Again, you have the option to select multiple Destination audiences.
Enter the following information in Step 3 - “Customize Reports:”
Title Page Options
URL, PDF Title, Logo (Optional) - Note the logo should be an SVG or PNG file with a minimum size of 500x500px.
Attribution Summary Options
Description (Optional)
Footfall Attribution Options
Description (Optional)
Visits by Weekday – Show or hide this chart + choose days
Top Performing Zip Code Boundary Map – Show or hide this chart
Online Attribution Options – Note if you do not have a web pixel audience as a destination, you can skip this page.
Description (Optional)
Online Visits by Weekday – Display or hide this chart + Choose Days
Online Visits by Date – Show or hide this chart
Top Performing Zip Code Boundary Map – Show or hide this chart
Responders Options
Description (Optional)
Final Page Options
Conclusion (Optional)
Contact Email (Optional)
Give your report a name, tags, and click “Save & Run Report”
Once the job has completed the report will populate in the Attribution Library.
Please reach out to your OnSpot Customer Success Manager for more information and training on the Enhanced Attribution Reports.